The font tag was the first way to specify which font to use on your website, and it was programmed using the HTML language itself. It was later abandoned as a valid tag by the W3C after the Cascading Style Sheets Modules started rolling out. The first enabled the specifying of your font within a style page, but would still need to conform to the parameters of the browser and its available selection. The second tried to incorporate font-matching and synthesis, but this was abandoned by the time CSS2.1 came out. In came the CSS3 module and the rise of @font-face.